Davines Oi Shampoo 280ml

Davines’ gentle, softening and voluminising shampoo is brimming with roucou oil – a potent Amazonian extract derived from the fruit of the achiote – it’s 100 times richer in beta-carotene than carrots.

Beta-carotene helps to stimulate melanin synthesis (and in turn, maintain your hair’s natural pigment)

Ellagic acid content works to neutralise free radicals and thus protect against cellular damage caused by UV exposure.

Incredibly nourishing, this leaves your locks feeling like silk – the cocktail of nourishing ingredients promotes hair’s shine and manageability for enviable polish, a super-smooth, frizz-free finish and incredible, salon-worthy ‘oomph’.